I remember when twitter was fun. It was circa 2010, the good old days.
When a timeline consisted of really random thoughts; a global stream of (often witty) consciousness.
Back in the days before people became brands and social media had a strategy.
And that’s the real kicker in all this.
Twitter is boring and we only have ourselves to blame.
It’s us, the user, who wanted to give our profiles a ‘purpose’.
It’s we who starting screening what we wrote, making sure it was on message or wouldn’t come back to bite us.
It’s us who got lazy with all our different social profiles.
It was we who linked our Facebook to Twitter although the words in a status update never fit in a tweet.
It’s us who autotweet our Instagrams although Twitter doesn’t show the picture.
We use tools to preschedule content instead of having conversations, we stopped thanking people for all their kind mentions.
Then we got greedy, wanting to rush relations.
We asked people to share content they may not have even read.
We sent people DM’s asking them to jump into our bed, to start relationships on Facebook, a whole other platform instead.
Here was me, on the first date. Following you on Twitter, wanting to see if we could be mates.
Wondering if we shared interests, the same sense of humour.
A judgement I’ll make over time, as and when you pop up in my timeline.
But then you’re there in my inbox, asking for further commitment.
You want me to ‘like’ you elsewhere when we’ve only just met.
(You probably wondered why I dumped you instead.)
Our timelines are too big. Full of people we followed in the hope they’d follow back.
People who asked us to follow them. Directly in our @ mentions. It felt rude not to.
We did it to win contests, for the chance to be retweeted. We gave no thought to whether we’d be interested in what they tweeted.
Well who’s laughing now? We created these streams full of self-promotional tweeters.
We can’t blame Twitter for this.
Twitter didn’t mess with the chronology of our timeline. (Or at least they hadn’t when I wrote this!)
They don’t make us pay for ‘promotions’ just so our followers can find us.
But if we are the ones who made the mess, perhaps we are the ones who can turn it around.
We made the site this size, gave it the success it has.
Hell, we even invented the hashtag.
We made the tweetups, we unite on twitter chats.
We support global campaigns, are reporters on the ground.
We made the good with the bad. We can turn this thing around.
So I challenge you, dear Twitter user, to please join me in this cause.
To fill Twitter with bad jokes as well as your random thoughts.
To report on big news along with the Sh*t Your Dad Says.
For brands to thank and engage with ALL fans regardless of Klout scores.
Let’s not ask other users to do things we’re not ready for.
If we want to retweet you, like you or leave you.
Rest assured, we’ll know how to find you.
*Yes I did try to keep these statements to 140 characters or less. I am a true Twitter geek, hence the passionate plea to save it!
** I also imagined the first line sung to the tune of Elton’s Crocodile Rock. ALL.WEEKEND.LONG.
*** Help me!