How Do You Blog
Blogging

How Do You Blog?

I must confess I have a publishing compulsion. I can’t help it. As soon as a new article is ready I want to press publish. To send it out into the world and see what effect (if any) it has.

I know this is not good blogging practise. That having posts go out back to back is counter-intuitive. That irregular posting can be confusing for readers, especially those who may receive 2 articles on the same subscription email.

But.I.Just.Can’t.Help.It.

So I don’t write unless I am ready to put out (please excuse the misplaced pun). I never have any articles saved in my drafts. I plan in advance what content I want to write throughout the month but don’t sit down and write the post until the day its due. I want to be organised, but also for my content to feel fresh and spontaneous. For better or worse.

Sometimes I cheat. I sit down to write my post for the day, look at what is on the content schedule and just don’t feel it. I’ve never been able to force write anything you see on here – for clients I have to, but for my own blog I don’t want to.

So what do I? I copy and paste the article idea that was in the box for today, plop it in another date and find something else I want to write instead. It might be on the plan, it might not. If I find a subject that is frequently taken from it’s allocated date and ’plopped’ somewhere else this is often a sign it’s not worth writing at all. If I can’t muster the energy to put down those thoughts, I can’t imagine people being keen to read them.

I have heard of bloggers who have months worth of content written and scheduled in advance. This literally blows my mind. I have massive respect for their diligence and planning but I can’t ever see myself joining them.

I don’t imagine my do-it-as-you-go approach is the most sensible way of blogging, but it’s the one I’ve got by on for the last few years.

So I’d like to know about you. How do you blog? Are you a patient poster? Do you have a content schedule you steadfastly stick to? Posts that you draft in one day and release into the world to a certain timeframe?

I’d love to know how you blog. Maybe it will make me better.

Ps If you came to this post hoping for a How To on blogging, apologies for failing you. I do, however, have a post on How Not To Blog that may be a little helpful.

35 Comments

  • Reply
    Rachel Kershaw
    October 13, 2014 at 6:14 am

    I’m the same! Always been so envious of those bloggers who schedule posts, have several on standby and never let a week go by without new content but how on earth do they get find time??

    • Reply
      Jayne Gorman
      October 13, 2014 at 6:17 am

      I guess it probably makes a difference what you write about. If it is a series of tips for example that may be easier to schedule in advance. But as for weeks worth of content – I think I would run out of drive and/or inspiration.

  • Reply
    PJ Brunet
    October 13, 2014 at 7:40 am

    Hit publish, sleep on it. Then go back and fix it.
    The more you learn, the more you edit.
    I don’t schedule or draft either!

    • Reply
      Jayne Gorman
      October 13, 2014 at 8:46 am

      I should add sleeping on it into my routine – always helps!

  • Reply
    mummytravels
    October 13, 2014 at 8:13 am

    I’m very much like you. I don’t publish more than one post per day and I’ll have a list of content I’ve planned (though not much more than 5-10 ideas usually) but I don’t think I’ve ever had more than a few posts scheduled at any time! Mostly because I don’t have time… but I also like being able to react or be spontaneous if there’s something I unexpectedly want to write about.

    I think it does depend on your type of content too. If I’m on a trip, I’ll know I’ll be writing about it and some ideas but there’s usually something I want to write about that I didn’t know in advance. I like to think it makes the blog fresh – maybe it’s actually just a bit disorganised!

    • Reply
      Jayne Gorman
      October 13, 2014 at 8:47 am

      Let’s call it ‘fresh’ rather than disorganised – then we can pretend our lack of prior planning is deliberate!

  • Reply
    Isabel
    October 13, 2014 at 8:25 am

    I’m like that too, I can have a general idea of what I want to write but I can’t go through with it if I’m not engage on the topic. Great insights, thanks for sharing!

    • Reply
      Jayne Gorman
      October 13, 2014 at 8:48 am

      So interesting to hear other people have similar approaches. It’s interesting to know how everyone works.

  • Reply
    Megan
    October 13, 2014 at 9:27 am

    I have the best intentions of writing to some sort of a schedule, but it rarely happens. I have a hundred ideas for posts but like you Jayne, I can’t force it. I go with whatever is in the front of my head begging to be put on paper at the time. This can mean a stream of posts on a similar destination and then some random topic that seems to have come out of no where. As soon as I’m happy with something (I can sit on a post for days or weeks just trying to get it ‘right’. That’s the journalist in me.) I hit publish. It doesn’t matter what the time is where I am or where my readers are. It just goes out there. I know some bloggers worry about confusing readers but as an avid follower of lots of blogs, I couldn’t tell you if any of them keep to a schedule. Knowing if they publish on certain days would require me knowing what day it is.

    • Reply
      Jayne Gorman
      October 14, 2014 at 3:57 am

      This is so comforting to know! I have no idea what schedule my favourite blogs run to as well – apart from Monica’s weekend reads which obviously come out on the weekend – and dip in and out of content as and when I have time. Hopefully our readers do the same regardless of the day of the week!

  • Reply
    Monica
    October 13, 2014 at 11:00 am

    I do exactly the same and I know it’s not the best thing to do. I’ve written blog posts at 10pm on a Friday night before (how cool am I!?) and been too excited to wait until Monday so hit publish. And then got all annoyed that no one is reading it. You would have thought people have something better to do on a Friday night or something?

    I have an epicly long list of blog posts I want/need to write but I can’t work without a deadline so they sit on my list until the morning I need it to go live.

    I think it’s great to have a blog where you can have creative freedom, especially when you don’t have so much freedom with clients.

    I have managed to schedule all my posts for the week on a Sunday evening before and I must admit, it’s a lovely feeling. You also have more time and energy to promote them through social media and catch any typos before they go live. There’s nothing worse than getting an email saying ‘you misspelt ‘tree’ in the fourth paragraph’.

    • Reply
      Jayne Gorman
      October 14, 2014 at 3:59 am

      Haha I do agree that writing posts in advance would give me more time to go back and edit them before they go live. Perhaps I should try and let them sit for at least overnight before pressing go – that seems to be a popular approach..

  • Reply
    DisaChantel
    October 13, 2014 at 5:09 pm

    I currently have posts scheduled through next Tuesday, but that’s not always the case. Sometimes I prefer to be in the moment, and other times I like to not worry about whether my page will get updated on the regular. Whatever works!

    • Reply
      Jayne Gorman
      October 14, 2014 at 3:59 am

      Sounds like you have the right mix of both approaches!

  • Reply
    Greg
    October 13, 2014 at 8:09 pm

    Hey Jayne,

    I have to say I’m a ‘diligent one’ – GreatDrams has content written to May (with space to plug live events and urgent pieces in) and Strat-Talking is written for about a year… sounds insane but I have real productive days where I can write ten or so articles in one sitting if I’m in the zone… other days I write one on the Tube (remember that?) to work to distract from the head or the crammed carriages. Took ages to perfect but I use otherwise dead time relatively well.

    There are days tho that I feel spontaneous and write, design, publish within an hour… last Tuesday was one of them after a time sensitive event I needed to review.

    G

    • Reply
      Jayne Gorman
      October 14, 2014 at 4:01 am

      Whaaaaaaaat? So it’s not just a rumour. You people do exist 🙂

      I am so impressed Greg – kudos to you for your super productive skills. I’m off to find myself some self-discipline….

      • Reply
        Greg
        October 14, 2014 at 6:03 am

        Ha ha yeah it’s mad isn’t it?! Thing is tho, I go through such immensely busy work periods that there can literally be three months where I don’t get time to write a properly researched article so doing them when I have time and spacing them out works best for my work flow… but it is a tad insane.

  • Reply
    Silvia
    October 14, 2014 at 4:04 am

    Absolutely the same! I get how scheduling posts could be helpful, but I also feel more connected to blogging and my readers when I’m writing about what’s going on right now, or at least my current feelings about a recent trip. I also don’t love when bloggers are writing about travels they did months ago, though it’s definitely hard to keep up with those blogs while on the road.

    • Reply
      Jayne Gorman
      October 15, 2014 at 2:07 am

      Me too. I try to write posts from a trip within a week of getting back so it’s still fresh in my mind but not rushed from the road.

  • Reply
    Sarah Como
    October 14, 2014 at 4:59 am

    Scheduling is not a problem for me. Finishing posts is my problem. I currently have 37 unfinished drafts waiting on me. Ugh… Oh to be that person that can schedule even 2 weeks out!

    • Reply
      Jayne Gorman
      October 15, 2014 at 2:05 am

      Haha – at least you have made a start 🙂

  • Reply
    Eizabeth
    October 14, 2014 at 3:45 pm

    I guess I’m sort of in the middle here. I usually write blog posts sometime late in the week prior to when they will go live. If I’m traveling I generally have posts scheduled for the entire duration of my trip incase internet access is crappy.

    • Reply
      Jayne Gorman
      October 15, 2014 at 2:05 am

      That’s smart. I rarely manage to plan ahead like that!

  • Reply
    PJ Brunet
    October 15, 2014 at 1:52 am

    How many of you blog using a laptop vs. tablet vs. ?

    • Reply
      Jayne Gorman
      October 15, 2014 at 2:04 am

      Good question. I start with hand written notes in a moleskin and type them up on a laptop. Have never used a tablet or phone for blog posts. You?

  • Reply
    Frankie
    October 15, 2014 at 10:16 am

    This is all so interesting… I love how everyone is different. But you produce a lot of great content Jayne, so however you manage that – it’s working!

    Personally, I’m a schedule ahead kind of girl, mostly because I like to have at least one work and blog free week for focusing on my fiction writing, plus I hate having things hanging over me (like reviews or articles from a press trip). I try to always be at least 1-2 weeks ahead. But of course, sometimes (ahem quite often) life happens and I’m playing catch up and writing a post that goes out the next day. This month I’ve been scheduling 30 days of blog posts for NaNoWriMo Inspiration next month… it’s been a marathon getting them ready!

    But yes, I always, always, ALWAYS sleep on it for at least one night. Fresh eyes are the best eyes.

    • Reply
      Jayne Gorman
      October 15, 2014 at 10:12 pm

      I like the idea of separating out a week for fiction writing or big writing projects. I try to do a little a day in-between blog posts and client work and sometimes feel like this is not a productive approach – it’s hard to feel a sense of achievement when you are only chipping away small chunks each day. I might try your method next month and see how that goes.

      And your NaNoWriMo posts sound awesome. Good luck getting them all done and I’ll look forward to reading them 🙂

  • Reply
    Kirsten
    October 15, 2014 at 11:46 am

    Ohhh thank you. I do the same! Such a relief to hear that you will move things around and write the day of publish. Phew.

    I tend to know what I will write about and have a schedule for the next week or so but don’t tend to write until the day before or on the day. I feel silly doing this though because I feel I should really go back with a fresh mind to edit things and improve the writing, but I get excited to press publish…

    AND I always move things around depending on what I’m feeling. I figure if I’m not getting excited about what I write myself, it’s not going to be good content someone else wants to read either.

    Well that felt good to get off my chest.

    • Reply
      Jayne Gorman
      October 15, 2014 at 9:40 pm

      Yay! I think you are my blogging kindred spirit. Here’s to be scheduling rebels 🙂

  • Reply
    EuroTripTips
    October 15, 2014 at 1:41 pm

    Finding the inspiration to write on a regular basis is, for me, the biggest challenge of blogging. I have a very irregular posting schedule, simply because I can’t be arsed to write about things I am not inspired about or that I don’t feel are worthy of being read by my audience. Bottom line is: I’d rather have no editorial calendar and write things I can stand by 100% than write shitty blog posts simply because I have to.

    • Reply
      Jayne Gorman
      October 15, 2014 at 9:38 pm

      Hurrah! That’s my view exactly – it’s so refreshing to hear someone say it 🙂

  • Reply
    Danris
    November 18, 2014 at 7:40 am

    It’s always very nice to know how others work.Loved it.

  • Reply
    Genevieve
    January 6, 2015 at 9:50 pm

    I am exactly the same! I can’t wait to hit publish and even when I schedule it for later I often go back and un-schedule it to post it right away. I also don’t like picking up half-written drafts in my blog’s back end, for some reason I find it more productive to work on drafts in a Word doc only – I don’t know why it makes a difference to me, but it does! As soon as I’m putting content into the blogging platform, I want to hit publish!

    • Reply
      Jayne Gorman
      January 6, 2015 at 9:55 pm

      Ha! We definitely have a lot in common. I draft in Word too and it seems that if I leave a half edited draft in WordPress it never gets finished… Funny that!

  • Reply
    Alice
    July 19, 2015 at 3:53 pm

    I’d love to be planned months in advance – but i’m a lastmin.com kinds girl when it comes to the blog!

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